Summer ‘24 was a season for celebration for a number of reasons. Most significantly, AOB reached the major milestone of 21 years since its incorporation. Furthermore, 15th August marked the 15th anniversary of the Barclaycard World Freerun Championships, staged in London’s iconic Trafalgar Square and co-promoted and co-produced by AOB.

Keely Hodgkinson’s majestic victory in the women’s 800 metres final at the Paris 2024 Olympic Games was a happy 20th anniversary echo of the gold medal won at the Athens 2004 Games by one-time AOB client, Dame Kelly Holmes, who featured in the DVD “First Steps to Fitness” for which project AOB were executive producers.

Outside the strictly business arena, AOB director Dej Mahoney was privileged and delighted to attend the scintillating men’s 100 metres final at the Paris 2024 Games.