DÉJ MAHONEY – DIRECTOR
Déj has spent over twenty-five years operating at high level in the entertainment business and is a founding director of All Our Business Ltd (AOB), a boutique legal and business consultancy operating in the music, media, leisure and related fields. In 2018, he was engaged by Warner/Chappell Music as Interim VP of Legal & Business Affairs.
During his extensive, legally-focused career at Sony Music UK, Dej was VP of Business Affairs and New Media Development, reporting to the Chairman. In addition to his primary responsibility for contractual dealings with Sony’s artistes, his portfolio included strategic management and the distribution of music in TV, film, digital and other media. In this strategic role, he was a founding member of Sony’s (Intercompany) Synergy Committee and represented Sony Music at the Music Industry Forum, chaired by the Secretary of State for Culture, Media and Sport.
Déj’s multifaceted dealings at AOB have ranged from the legal and business representation of a creative director at luxury goods giant LVMH to devising and delivering a user-friendly, Legal & Business Affairs training programme for senior executives of Sony Music Europe.
Through AOB’s activities in event production, Dej also became a founding director of the World Freerun Championships, the live and multimedia event staged in iconic city locations, most recently in London’s Trafalgar Square. He later took on the mantle of producer of the original musical drama, I DREAM, based on the life of Martin Luther King Jr., which was staged in 2018 as a Rhythm & Blues opera with Opera Carolina in the USA. In another international, business and strategic role under the AOB banner, Déj is a founding director and equity partner of Young Voices International, Guinness World Record-accredited organisers of the world’s largest children’s choir concerts.
Since 2012, Dej has sat on the governing board of the BRIT School for the Performing Arts, which has produced outstanding talent such as Adele, Leona Lewis, Tom Holland and many more. He has recently assumed the role of Chair of the School’s Governance Committee. Dej is also a Trustee of the Royal Medical Foundation of Epsom College. For several years during his earlier career, Dej was a visiting lecturer on the Commercial Music degree course at the University of Westminster in London and was Secretary of a UK Arts Council-funded touring agency, the African and Caribbean Music Circuit. He is a contributing author of ‘Digitisation and the Music Industry’ (International Association of Entertainment Lawyers) and became a Member of the Mayor’s Creative Commission for London in 2002.
Dej is a graduate in Law from Cambridge University and was called to the Bar of England and Wales as a Harmsworth Award winner.